Sandra Essays

If we lowered the price, it will affect the brand image of our exclusive product in the target market. It was a unique product, which was focused towards a particular segment of the market, the overweight segment. This option also targets other related markets and possibly some percentage of overweight women of other ages may purchase the product. Women who are ages have money to purchase weight loss products and will spend money for a prescription. Promote through print media brochures, pamphlets , television, radio and online advertising.

If we lowered the price, it will affect the brand image of our exclusive product in the target market. Hence, forecasting a new product based on older product success might not be a reliable Indicator to decide on a product launch strategy. Such information can also help to benchmark and monitor product progress, which can be useful to make decisions and take action. How about receiving a customized one? Would you like to get a custom case study?

This option also targets other related markets and possibly some percentage of overweight women of other ages may purchase the product.

However, upon 3 model presented the best ROI. Would you like to get a custom case study?

Overview & Proposed Solution Cambridge Science Pharmaceuticals

There were other products, but they were not as popular in the market segment Metabolic was targeting. Metablcal lowest pricing was selected because this target market has the possibility that it may look into other methods to lose weight such as Jenny Craig. Promote to dieticians, fitness centers, fitness trainers and online i.

  JCDC ESSAY COMPETITION

metabical case study roi

Lady Abigail Rogers Case Brief 1: It helps gain a new angle, hopefully a compromise in Just how we are going to go about a new launch, a sudy brand or a brand repositioning. Based on the various analyses conducted, I will recommend Option 2 to the Cambridge Science Pharmaceuticals organization. This option also captures only an insignificant percentage of the target market and therefore will be difficult to achieve a positive ROI see exhibit 3.

We will use various pharmacies to distribute our product use current distribution method used for other CPS drugs. With the lower pricing structure, it lowers the financial risk to customers.

Our chosen price is suitable because of the demographic target market. How about receiving a customized one? Metabical is intended for overweight individuals with BMI Our Company Welcome to the world of case studies that can bring you high grades! Unless the price is lowered, this option seems unrealistic. Through market study, we may find all the information we need to decide whether to take action on a particular product or subject.

Implementation Plan The following details the implementation strategy: Customers of OTC weight loss drugs have stirred to other choices such as diet and exercise plans due to safety concerns concerning OTC weight loss drugs. At this pricing, it makes Metabolic a premium quality product In line with product effectiveness.

Overview & Proposed Solution Cambridge Science Pharmaceuticals | Case Study Template

Customers will have to pay for the full price of Metabical not covered by insurance. Women who are ages have money to purchase weight loss products and will spend money for a prescription.

  SHOW MY HOMEWORK LOGIN NOWER HILL

The following are lists of the main categories in the market: Under this option, we have a target market that are educated and are willing to spend money on prescribed weight loss drug.

Do not require strict FDA approval. Also, the 2nd pricing structure was chosen because this demographic may czse into other methods or products to lose weight.

Metabical Case

It was a unique product, which was focused towards a particular segment of the market, the overweight segment. Market research can estimate ten Kelly sales AT a new perseverance Ana also ten advertising expenditure required to achieve maximum profits. Therefore, we must set our pricing competitively.

It rli the first of its kind and had that advantage. We use cookies to give you the best experience possible.

metabical case study roi

If we lowered the price, it will affect the brand image of our exclusive product in the target market. The following strategy will apply:. One being, that it aligns with Cups corporate strategy while the third option shows pricing to be too high as market research indicated. Hence, forecasting a new product based on older product success might not be a reliable Indicator to decide on a product stuey strategy.