Sandra Essays

Metabolic was to compete in the Prescriptive drug market, where there were only a few drugs available but these drugs were mainly approved for obese and every obese Individuals. Customers will have to pay for the full price of Metabical not covered by insurance. This option also targets other related markets and possibly some percentage of overweight women of other ages may purchase the product. We use cookies to give you the best experience possible. One being, that it aligns with Cups corporate strategy while the third option shows pricing to be too high as market research indicated.

We use cookies to give you the best experience possible. CSP’s primary target market after extensive market research is customers with the following characteristics:. How about receiving a customized one? It was the first of its kind and had that advantage. Implementation Plan The following details the implementation strategy: Target Market CSP’s primary target market after extensive market research is customers with the following characteristics: We will use various pharmacies to distribute our product use current distribution method used for other CPS drugs.

Overview & Proposed Solution Cambridge Science Pharmaceuticals

Metabolic mehabical to compete in the Prescriptive drug market, where there were only a few drugs available but these drugs were mainly approved for obese and every obese Individuals. It helps gain a new angle, hopefully a compromise in Just how we are going to go about a new launch, a new brand or a brand repositioning.

metabical case study roi

We will use various pharmacies to distribute our product use current distribution method used for other CPS drugs. In this report, we will conduct an analysis to metabkcal which of the 3 proposed pricing models will promotes high sales and be profitable to the company at the same time. Our Company Welcome to the world of case studies that can bring you high grades! Pricing the product low will lower consumer financial risk, which gives the product a better opportunity to sell in maximum volume.

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Overview & Proposed Solution Cambridge Science Pharmaceuticals | Case Study Template

Cambridge Sciences Pharmaceuticals’ CSP must make reasonable logic to assess the demand and pricing for Metabical within the first five years. Read full essay Save. Through market study, we may find all the information we need to decide whether to take action on a particular product or subject.

metabical case study roi

It was a unique product, which was focused towards a particular segment of the market, the overweight segment. Do not require strict FDA approval.

metabical case study roi

No prescription drugs are available for this market segment. With the lower pricing structure, it lowers the financial risk to customers. If we lowered the price, it will affect the metbaical image of our exclusive product in the target market.

However, upon 3 model presented the best ROI. The lowest pricing was selected because this target market has the possibility that it may look into other methods to lose weight such as Jenny Craig. This option creates an ROI of 5.

This option also captures only an insignificant percentage of the target market and therefore will be difficult to achieve a positive ROI see exhibit 3. Hence, forecasting a new product based on older product success might not be a reliable Indicator to decide on a product launch strategy.

Lady Abigail Rogers Case Brief 1: It was the first of its kind and had that advantage. Customers of OTC weight mehabical drugs have stirred to other choices such as diet and toi plans due to safety concerns concerning OTC weight loss drugs. There were other products, but they were not as popular in the market segment Metabolic was targeting. This option also targets other related markets and possibly some percentage of overweight women of other ages may purchase the product.

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Under this option, we have a target market that are educated and are willing to spend money on prescribed weight loss drug. This population is very broad and general and therefore may contain customers who are price sensitive. Would you like to get a custom case study?

Metabical Case

The following strategy will apply:. Implementation Plan The following details the implementation strategy: The following strategy will apply: One being, that it aligns with Cups corporate strategy while the third option shows pricing to be too metabidal as market research indicated. This alternative choses the lowest pricing option because of the population chosen. Promote to dieticians, fitness centers, fitness trainers and online i. Based on the various analyses conducted, I will recommend Option 2 to the Cambridge Science Pharmaceuticals organization.

At this pricing, it makes Metabolic a premium quality product In line with product effectiveness.